About Us

Business success means many things to many people. But what is undeniable is that quest to that is based on a thorough roadmap and a disciplined approach to reach the destination. For some, the roadmap might be to bring the business to a certain threshold and exit at the top, for some the ambitions are much bigger than that..

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Services

Brand Consulting

Brand Strategy

Developing a brand strategy that aligns with the business's objectives, target market, and values.

Brand Positioning

Developing a unique brand positioning that differentiates the business from competitors.

Brand Identity

Developing a brand identity that includes the brand name, logo, tagline, and visual identity.

Brand Messaging

Developing consistent and compelling brand messaging that resonates with the target audience.

Brand Management

Providing ongoing execution support and guidance to ensure the brand stays relevant and effective over time.

Brand Audits

Conducting an audit of the business's existing brand identity and messaging to identify areas of improvement.

Market Research

Conducting market research to better understand the target audience and their needs.

Brand Guidelines

Developing brand guidelines that provide clear and consistent guidelines for using the brand identity and messaging across all communication channels.

Brand Training

Providing training and support to the business's employees to ensure they understand and can effectively communicate the brand identity and messaging.

Brand Activation

Developing and executing brand activation campaigns to engage with the target audience and build brand awareness.

Business Development Support

Strategic Planning

We work with businesses to develop strategic plans that align with their goals and objectives. Our team has extensive experience in developing effective strategies that help businesses achieve long-term success.

Market Research

We conduct comprehensive market research to help businesses understand their target audience and identify opportunities for growth. We use the latest tools and techniques to gather and analyze data, providing valuable insights that help businesses make informed decisions.

Partnership Development

We help businesses identify and develop strategic partnerships that can help them grow and expand. We have a wide network of industry contacts and can help businesses connect with the right partners to achieve their goals.

Sales and Marketing Support

We provide expert guidance on sales and marketing strategies, helping businesses to develop effective campaigns that reach their target audience and drive growth.

New Market Opportunities

Market Analysis

We conduct comprehensive market analysis to help businesses understand the trends, challenges, and opportunities in their target markets. We use a combination of quantitative and qualitative analysis to gather insights that inform strategic decision-making.

Competitive Analysis

We analyse the competitive landscape to help businesses identify their strengths and weaknesses relative to their competitors. We use this information to develop strategies that help businesses differentiate themselves and gain a competitive edge.

Opportunity Identification

We work with businesses to identify new opportunities for growth, whether it's through developing new products, expanding into new markets, or partnering with other businesses. We use our expertise and experience to help businesses evaluate the potential of each opportunity and develop a strategy for pursuing it.

Business Planning

We help businesses develop comprehensive business plans that outline their goals, strategies, and tactics for achieving success in new markets. Our team has experience in a wide range of industries and can provide valuable insights that help businesses make informed decisions.

Implementation Support

We provide support throughout the implementation process, helping businesses execute their plans and achieve their goals. We work closely with businesses to monitor progress and make adjustments as needed to ensure success.

Design thinking for Business

Ideation Workshops

We conduct ideation workshops to help businesses generate new ideas and develop innovative solutions. Our workshops are designed to be collaborative and inclusive, encouraging participants to think creatively and work together to develop new concepts.

User Research

We conduct user research to help businesses understand the needs and preferences of their customers and stakeholders. We use a combination of qualitative and quantitative research methods to gather insights that inform the design process.

Prototyping and Testing

We help businesses develop prototypes and test their ideas with real users to validate their assumptions and gather feedback. Our team has experience in a wide range of prototyping and testing methods, from paper prototyping to high-fidelity digital prototypes.

Design Thinking Training

We provide training and workshops to help businesses adopt design thinking principles and practices. Our training is designed to be hands-on and interactive, giving participants the tools and techniques they need to apply design thinking in their daily work.

Design Sprint Facilitation

We facilitate design sprints to help businesses rapidly prototype and test new ideas in a short period of time. Our team has experience in facilitating design sprints for a wide range of industries and can help businesses achieve their goals in a fast-paced, collaborative environment.

Value Chain Strengthening

Value Chain Analysis

We conduct value chain analysis to help businesses understand the strengths and weaknesses of their value chain and identify opportunities for improvement. We work closely with our clients to map their value chain, identify bottlenecks, and develop strategies for optimizing the flow of goods and services.

Supplier Relationship Management

We help businesses develop strong relationships with their suppliers to improve quality, reduce costs, and increase efficiency. We work with our clients to develop supplier performance metrics, monitor supplier performance, and implement best practices for supplier management.

Distribution Channel Optimization

We help businesses optimize their distribution channels to improve reach, reduce costs, and increase profitability. We work with our clients to identify the most effective distribution channels, develop strategies for managing inventory and fulfilment, and implement best practices for channel management.

Strategic Partnerships

We help businesses develop strategic partnerships with other businesses to create value and achieve mutual goals. We work with our clients to identify potential partners, evaluate partnership opportunities, and develop strategies for partnership management.

Value Chain Innovation

We help businesses identify and implement innovative solutions that create value across the value chain. We work with our clients to develop new products and services, improve processes and systems, and implement best practices for innovation management.

Data Visualisation

Visual Mapping

Transforming raw data sets into concise graphic visual sets for quick comprehension using visual elements for better decision-making. Powerful static charts that help communicate research and facilitate data analysis.

Infographics

Visually appealing graphics combined with maps, charts, precise text and illustrations to convey complex information into strong, concise visual stories.

Data Driven Dashboard

Interactive dashboards to provide key data metrics, indicators that give insights on projects or systems. Presenting relevant data in a precise, user-friendly way, allowing the user to analyse and track information.

Visual Interactive Stories

Narrative combined with storytelling, visual elements and user interaction to engage the audience. These interactive stories can take forms such as a website or an online platform using scroll-based interactions, interactive widget or clickable elements.

Visual Narratives

Combining images, charts, graphs, text and illustrations to build a story or narrative in a sequential manner. Visual narratives help captivate the audience, simplify complex information and make it more impactful.

Our Team

Francis Joe

Founder & Principal Consultant

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Avi Kapoor

Market Insights & Research Consultant

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Purvika Sharma

Principal Design Strategy Consultant

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Case Studies

Industry Interface

Secured a prestigious mandate from an industry

Light Engineering

One of India's pioneering domestic brands

Retail

After the liberalization of the market in the 2000s

Social Sector

Collaborated on the development and implementation

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Ready to Join
Our Team?

We are a new age alliance of professionals who believe in giving space and freedom to perform and with rewards that are transparent and directly proportional to the efforts and results. We actively seek new team members to strengthen our capabilities and offer a comprehensive suite of solutions for our customers. If you are an independent professional or someone in the 'system' seeking independence and true rewards for your efforts, feel free to reach out to us and we shall explore the possibilities.

Join Our Team

Let's talk!

We’re here to help you make it happen.

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