Avi Kapoor

Avi Kapoor is a seasoned market information and research specialist and also is the founder of Yerite Services, empowering entrepreneurs to achieve their business goals through market insights and intelligence. With a passion for supporting businesses, Avi assists in gathering valuable information about target markets, customers, and competitors.

Additionally, he plays a pivotal role in aiding businesses with fundraising efforts by conducting due diligence, crafting compelling pitch decks, and facilitating connections with suitable venture capitalists and angel investors. Avi's expertise and dedication contribute to the success and growth of businesses in various industries.

Industries I have provided business research & intel services to:

• Consumer Goods and Retail: Help companies understand consumer preferences, buying behavior, and competitive landscape in industries such as FMCG (Fast Moving Consumer Goods), fashion, home appliances, and e-commerce.
• Technology and IT: I have provided comprehensive market research and intelligence services specifically to the IT sector. Working closely with IT companies, I have helped them gain valuable insights into market trends, customer preferences, and competitive landscapes.
  To provide these services, I have employed a range of research methodologies, including primary and secondary research, data analysis, and market forecasting. By conducting in-depth interviews, surveys, and data collection, I have gathered crucial information about target markets, customer demographics, and emerging technologies.
  Furthermore, I have conducted competitive analysis to identify key competitors, their strengths, weaknesses, and market positioning. This analysis has enabled IT companies to make informed decisions regarding product development, pricing strategies, and marketing campaigns.
• Automotive: Provided Market research and competitor analysis support to the automotive industry in understanding customer preferences, market trends, and competitive positioning, assisting companies in product development, pricing strategies, and marketing initiatives.
• Manufacturing and Industrial: Provided insights into market demand, industry trends, and competitive intelligence for manufacturers across various sectors, including machinery, power tools, drones, chemicals, construction, and industrial equipment.

These are just a few examples, we can cater to a wide array of industries based on clients' specific needs and requirements.

We have had the privilege of providing business research and analysis services to several renowned brands, including:

Evolution Power Tools, Fovari, Flare Bright Ltd., Haus Cosmetics, GupShup, Wettech Africa, NIUA, Terry Group Consulting, Good Karma (Alcohol free beer), Wordbank, GroFurnish and many others.

Case Study

Crowdfunding as a mode of finance and the Indian scenario

Client

Professionals from Finance background looking to enter Indian crowd funding market

Problem

The client wanted to understand Equity Crowdfunding structure, regulations, opportunities, challenges and models in India.

Solution

• We started with thorough market research on crowdfunding and equity crowd funding sector
• To gather information, secondary research was conducted, and Indian crowd funding statistics were gathered.
• This also included going through various laws, models, and regulations in place for the companies operating in this segment in India.
• Based on the information, analysis and understanding a pitch deck (ppt.) was created which also included perception study (primary research) from businesses, entrepreneurs who are willing to look towards crowd funding platforms in India given it is a step up from traditional means.

A final case study in the form of presentation about the recent scenario of crowd funding and equity crowd funding was provided to the client.